Avalanche Insights
Brand Strategy and Copywriting: James Wu
Visual Identity and Website Design: Mike Preston
Content Strategy: The Constellation Collective
Website Development: Lightpress
Avalanche Insights (since acquired by NewWorld), was an early stage technology company that was fundamentally changing how qualitative research was done, using the power of machine learning and natural language processing to deliver qualitative insights at scale. Studio Tomo led the company through a comprehensive rebranding, including a redesign of their website. The work helped position Avalanche as a leading innovator in the world of research—especially for the political left during the critical years of 2018-2022—and created a foundation for growth into new markets and product offerings.
Organizational Values
Following the rebrand, Avalanche hired Studio Tomo to develop a set of core values to help guide the daily actions and behaviors of the team and shape the culture of the organization to be one centered on purpose. The values were instrumental in helping employees embrace the inherent tensions in their work as essential to their success. Here is a small selection of slides from the work.
“Studio Tomo are truly skilled brand strategists. Working with them was a pleasure, and we couldn't be happier with the outcome. Throughout the process, they were able to facilitate strategic conversations that helped the team develop clarity and alignment around our brand strategy. They then guided the creation of our new visual identity and collateral — and we love it! The response from our clients and from the ecosystem has been overwhelmingly positive.
Just as importantly, we are stronger organization for having worked with Studio Tomo. It's rare to find an external partner who is able to seamlessly work with the organization on the most important parts of strategy, and who is also very good at the details and tactics. Studio Tomo were able to do both — remotely — during a pandemic — and deliver excellence throughout.”
— Tovah Paglaro, Co-Founder and COO, Avalanche Insights