Michigan Good Food Fund
Strategy and Messaging: Mailande Moran and Sarah Robbins
Visual Identity: Jennifer Leartanasan
On the heels of a brand refresh for Detroit-based Fair Food Network, we were asked to update the branding and messaging for the lending network, Michigan Good Food Fund, which Fair Food Network co-founded and administered. After a deep dive on programmatic and audience-specific messaging, we began crafting a new visual identity—maintaining its existing logo, but crafting a vibrant color palette inspired by the colors of the state’s natural parks and landmarks, and a set of new patterns, signature graphic elements, and icons to represent the different aspects of their stakeholders’ work.
“We first partnered with James and Studio Tomo to refresh Fair Food Network’s brand, and the experience surpassed our expectations. When it came time to tackle our next brand project, the Michigan Good Food Fund, we knew that Studio Tomo was the right choice to lead the effort. In both projects, they proved to be exceptional strategic communications partners—guiding our brand strategy, developing compelling key messages, and transforming our brand’s visual identity—all firmly rooted in a deep commitment to equity and justice.
James offered sharp insight, thoughtful curiosity, and bright creativity was invaluable as we worked to evolve each brand to better reflect its mission and impact. I couldn’t recommend James and Studio Tomo more highly to any organization seeking a thoughtful, equity-driven partner for their brand work.”
— Andi Nank, Senior Director of Communications & Donor Engagement